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Reindeer Food: Chocolate Peanut Butter Rice Cereal

We saved this recipe for the last day of our Holiday Countdown because it's truly one of our favorites. Growing up, one of our team members knew these 'puppy chow' or 'muddy buddy' treats as "Reindeer Food', as every year their grandfather would gift them a canister of Mark Avenue Reindeer Food. If you aren't in the mood to cook this year, the Mark Avenue version of these sugary tidbits are pretty fantastic but if you are looking for a fun and easy recipe the whole family will love, continue reading!

The base of these small square bites are rice cereal (we use Chex). Salty peanut butter, rich creamy chocolate, butter, and vanilla are melted together to create a decadent sauce that is used to coat the cereal. The chunky glazed cereal is then tossed in powdered sugar to create independent stick-free bites that are the ideal combination of salty and sweet (although we warn you, these are certainly at the far end of the saccharine). To tame the sweetness we recommend semisweet or bittersweet chocolate and as much as you may want to use natural peanut or nut butters, the processed artificiality of creamy Jiff or Skippy really works best for this job.

The holidays are a time to indulge so why not go all out with these tiny but outstandingly good treats! Maybe leave a few out with your plate of cookies so the reindeer get some chow along with Santa!


Whether you call it puppy chow or muddy buddies, I promise you, this is the best recipe! Why? More chocolate, more peanut butter, and more powdered sugar! This childhood classic snack mix just got better. 🙂

With only six ingredients, puppy chow (muddy buddies) is extremely quick and easy to whip up, making it the perfect recipe for the busy holiday season. Because it’s so simple I love making it for big parties or even giving it away as gifts!


This sweet snack mix is made of six super simple ingredients! The best part? You probably have all of the ingredients on hand already. If you don’t typically have these ingredients on hand, I’d recommend changing that. All of the ingredients are staple pantry and fridge items that all have a long shelf life.

  • Rice chex cereal makes the base of this recipe and makes this snack mix super crunchy and addicting. You don’t want to use a sweetened cereal or it will end up too sweet.

  • Semi-sweet chocolate chips. As with the unsweetened cereal, using semi-sweet ensures that this snack mix isn’t overly sweet.

  • Peanut butter gets melted together with the chocolate chips and creates an amazingly creamy mixture that coats the cereal. Use smooth peanut butter – instead of chunky – to ensure even melting.

  • Unsalted butter. This helps the chocolate and peanut butter melt together and create a rich, smooth chocolate-y “sauce”.

  • Vanilla extract. I love using vanilla for additional flavor and “cozy” factor.

  • Powdered sugar. After the cereal is evenly coated in the chocolate mixture, you’ll add in the powdered sugar. This adds additional sweetness to the recipe and makes it socially acceptable to lick your fingers 😉


  1. Place chex cereal into a large bowl. Set aside.

  2. Place chocolate chips, peanut butter, and butter into a large microwave safe bowl or measuring cup.

  3. Melt until smooth, then stir in vanilla extract.

  4. Pour chocolate mixture over the cereal and gently stir together.

  5. Stir in the powdered sugar.

  6. Enjoy!

It’s sweet, peanut buttery, extra chocolatey, and slightly crunchy, so you know you can’t put it down!


There are SO many recipes for puppy chow, but I promise you, my recipe is the best, because of these tips and tricks.

  1. Use the whole box of cereal. Most recipes call for 9 cups of cereal, leaving 2 cups left in the box. What the heck are you supposed to do with 2 cups of chex?! Don’t do that. Use the whole box of cereal.

  2. Use the whole bag of chocolate chips. More is more in this recipe. Just throw the whole bag in.

  3. Use more powdered sugar than you think necessary. The cereal should be COMPLETELY coated in white.

  4. Don’t over mix. Chunks are the best part. Just trust me on this one.


Puppy chow can be stored at room temperature in an airtight container for up to a week. It does not need to be refrigerated, but some people prefer it chilled. That’s up to you!


If you can, I highly recommend making the recipe as is. It truly is the perfect combination of crunchy, sweet, chocolate-y, peanut buttery goodness. That being said, if you MUST make substitutions, here’s what I suggest:

  • Can I use a different kind of cereal? If you don’t like/can’t find rice chex, corn chex is a great substitute.

  • Do I have to use semi-sweet chocolate? You can use dark chocolate or even milk chocolate, but semi-sweet is really gives you that perfect sweet, but not too sweet balance.

  • I’m allergic to peanuts, can I use a different kind of nut butter? Processed peanut butter – think Jiff or Skippy – works best, but sunflower seed butter should work as well. I don’t recommend using all natural nut butters, because they’re too runny and may not set as well at room temperature.

  • I’m vegan, is the butter necessary? Butter is essential, but try using a vegan buttery spread instead. Results not guaranteed, because it hasn’t been tested.

  • Do I need to use vanilla extract? No, you can omit it, but you will loose some of that cozy depth of flavor.

There really isn’t a substitute for the powdered sugar, so just leave that one alone. 😉


It’s the same thing either way. I grew up calling it puppy chow but plenty of people call it muddy buddies. It depends on where you live.

Other names:

  • Monkey munch

  • Muddy munch

  • Reindeer chow

  • Monster munch


Puppy chow is a snack mix made of crunchy chex cereal coated in a mixture of chocolate chips, peanut butter, butter, and vanilla which is covered in powered sugar.


  1. The shape of the pieces coated in chocolate resembles dog food.

  2. Purina, the dog food company, created the original Chex cereal back in 1937 and people started calling it “human chow”, due to the Purina connection.

Who would’ve thought that a dog food company also created cereal for humans!


If you’re in the muddy buddies camp, you can thank General Mills. They developed and packaged their recipe for sale in 2009. How they came up with the name is beyond me, but if YOU know, let me know in the comments below!

Whatever the name is, puppy chow and muddy buddies are made of the same basic ingredients of cereal, peanut butter, chocolate, and powdered sugar.


This is an extremely popular holiday recipe, and luckily this is a great recipe to make ahead during this busy season! It stays fresh for up to a week if stored properly.

Crunchy, sweet, peanut buttery, and loaded with chocolate . . .

What’s not to love?!


NONE! This is for humans only, please and thank you. 🙂 PSST – if you’re looking for a real dog treat, check out my homemade dog treat recipe!

– Jennifer

Best Puppy Chow Recipe

This is the best puppy chow recipe! Why? More chocolate, more peanut butter, more powdered sugar! This childhood classic aka muddy buddies just got better. 🙂 Plus, it uses the WHOLE box of cereal and the WHOLE bag of chocolate chips, so less measuring required! Prep Time: 5 minutes Cook Time: 1 minute

  • 1 (12 oz) box rice chex cereal could also use corn

  • 1 (12 oz) bag semi-sweet chocolate chips could also use dark choco, milk choco, etc.

  • 3/4 cup peanut butter

  • 1/2 cup unsalted butter 1 stick

  • 1 teaspoon vanilla extract

  • 1 (2 lb) bag powdered sugar or less to taste - I honestly just eye ball it


  • Place cereal into a large bowl. Set aside.

  • Place chocolate chips, peanut butter and butter in a large microwave safe bowl.

  • Microwave for 60 seconds and then stir until smooth. If the chocolate chips haven't melted enough, microwave at 30 second intervals, stirring in between, until the mixture is completely melted.

  • Stir in vanilla extract.

  • Pour the chocolate mixture over the chex cereal and stir together gently with a spatula. DO NOT OVER MIX. The chunks are the best part! The cereal pieces should be completely coated in chocolate, but it's ok for a few to clump together.

  • Pour the powdered sugar over the mixture. Use as much or as little as you like, but I think this is best when no chocolate shows through. Gently stir to combine. Again, don't over mix.

  • Enjoy immediately or store in an airtight container!


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